Vividesign Group Logo
Copper River Logo

- Copper River Outdoors -

Type of Business:  Sporting Goods Retailer / Outfitter
Product or Service:  Hunting, Fishing and Camping Gear
Brand Mark Style:  Concept Mark
Location:       Alaska

The client wanted a company image that reflected the essence of the Alaskan wilderness. The conclusion was that nothing represents Alaska like the American grizzly bear. However, designing a brand mark (logo) while utilizing the image of an animal is a great challenge. Capturing the image of an animal typically takes great detail, but detail is the enemy of a bold, simplistic logo.