Espiwear had been in business for a couple of years but realized that they needed a more professional image. They wanted a corporate identity (logo) that really spoke to what they did. The brand mark (logo) we came up with became a combination of a shirt collar which represents the men's clothing that they sell. We designed it so that the initials "E" & "W" were incorporated into the design as well. The "E" is inside the neck and the "W" forms the shape of the collar.