Simply put, Haggerty Lures wanted to bolster their on-line image by giving the perception of a well established, successful company, They desired a "cool" logo that was easily recognizable to the industry that they were in. We created this simplistic brand mark (logo) that resembles a largemouth bass which is one of the primary sport fishing game fish. One of our objectives was to have a simplistic, yet bold mark that could be EASILY applied to any application they needed like embroidering it on clothing.
"I just wanted to give a shout-out to the Man who designed our "Grumpy Fish" logo - Dennis Hogan of Vividesign Group. It's become so much a part of us, it's hard to remember not having it. Dennis created an award-winning design that fits us perfectly in a few short days when many others couldn't get it done in YEARS. It's simple, memorable and works well on everything! Thanks so much Dennis! If you need a logo or design look him up."