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Client: Haggerty Lures
Type of Business: Manufacturer / On-line Retailer
Product or Service: Fly Fishing Tackle
Brand Mark Style: Concept Mark
Location: Philidelphia, Pennsylvania
Simply put, Haggerty Lures wanted to bolster their on-line image by giving the perception a well established, successful company, They desired a "cool" logo that was easily recognizable as to the industry that they were in. We created this simplistic brand mark (logo) that resembles a largemouth bass which is one of the primary sport fishing game fish. One of our objectives was to have a simplistic, yet bold mark that could be EASILY applied to any application they needed like embroidering it on clothing.
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